Smartphone Market Grew 20% In Q1 2022, Samsung Topped The Chart

According to Counterpoint Research, the global smartphone market grew 20 percent yr-on-year (YoY) to reach 354.94 meg units in Q1 2021. This strong growth means smartphone shipment revenue ballooned to over $100 billion for the first time for a March-catastrophe quarter this year, reaching $113 billion.

The figures still marking a 10 percent decline from the previous quarter, i.e. Q4 2020, which is usually a strong quarter for the smartphone industry. The shipment volume nearly touched the 400 million marking during the year-ending quarter last year. Apple, every bit usual, was the biggest vendor during the menstruum, cheers to its latest iPhone 12 serial.

However, the Cupertino-based iPhone maker wasn't able to replicate this success in Q1 2021. A steep quarterly decline in shipments of iPhones in North America and Europe ways the company conceded the top spot as the world's biggest smartphone vendor to its usual holder Samsung. The Korean firm registered strong growth in the European marketplace to reclaim the crown information technology briefly lost to Apple tree.

According to the report, Samsung held a 22 percent share in the global smartphone market in Q1 2021. Apple and Xiaomi captured 17 percent and fourteen per centum share respectively. OPPO and Vivo follow them with xi percent and 10 percentage market place share respectively to make up the top 5. Beleaguered Chinese giant Huawei, which topped this chart briefly in the first one-half last year, has tumbled down to the sixth spot, capturing just nigh iv percent of the overall market.

Samsung led the marketplace in Europe, Latin America, and the Middle East

A region-wise breakdown of the Q1 2021 smartphone marketplace reveals a few more interesting $.25. To begin with, the North American market place is still largely dominated by ii players, Apple and Samsung. They accounted for a whopping 83 pct of the overall marketplace. As expected, Apple held the bulk of that (55 per centum), followed by Samsung (28 pct). LG, Motorola, and Alcatel make up the top five.

The breakdown of the Asian smartphone market place, meanwhile, reveals a contrasting story. Chinese brands Vivo, OPPO, and Xiaomi are fighting cervix-and-neck in this region. They held 18 per centum, 17 per centum, and sixteen percent of the marketplace respectively. Apple tree and Samsung both captured a 12 percent share of the Asian smartphone market in Q1 2021.

Samsung was a breakaway leader in Europe, Latin America, and the Middle East and African region though. The Korean firm held a 37 percentage share of the European smartphone market this past quarter. Apple (24 percent) and Xiaomi (19 pct) were the merely other brands with a double-digit market share.

The story is similar for the Latin American marketplace as well. Samsung captured a 42 percent share in this region in Q1 2021, followed by Motorola with a 22 percentage share. No other OEMs could reach a double-digit market share, with Xiaomi coming third with an 8 percent share.

Lastly, in the Eye East and Africa, Samsung tops the chart with a 26 pct share. TECNO, Xiaomi, and Itel distantly follow the Southward Korean behemoth with xi percent, x percent, and ix pct marketplace share respectively. Check out the infographic below for a visual representation of the regional smartphone market share for Q1 2021.